24. October 2014

Uncertain about EU Cookie Laws … check Cookiepedia

“Cookiepedia is all about cookies and online tracking. We categorise cookies and host domains to enable people to make informed online privacy choices.”

http://cookiepedia.co.uk/

24. October 2014

console.log fallback

Fallback for console.log for those browsers that do not offer it or use this cross browser integration. Sadly we are still stuck with IE8 for some projects ;)

  var alertFallback = true;
  if (typeof console === "undefined" || typeof console.log === "undefined") {
     console = {};
     if (alertFallback) {
         console.log = function(msg) {
              alert(msg);
         };
     } else {
         console.log = function() {};
     }
   }

var alertFallback = true;

if (typeof console === "undefined" || typeof console.log === "undefined") {

console = {};

if (alertFallback) {

console.log = function(msg) {

alert(msg);

};

} else {

console.log = function() {};

}

24. October 2014

Building up a Google Adwords campaign (1) – Research

This is a series of articles summing up some of the key points when planning a Google Adwords campaign.

When doing an Adwords campaign research always comes first!

Keyword Research

Which keywords are most relevant to your campaign and are used by people to find your product/service/company?These are also relevant for the keywords that you will be using on the target website itself.

Can also be adjusted in the long run by checking the log and see what search keywords visitors used to reach the website.

Adwords also provides a quality score for keywords, so that you don’t waste your time on underperforming keywords.

Consistency between the landing page content and Adwords keywords is important. Quality search results are awarded with a higher quality score by Google. Continue reading Building up a Google Adwords campaign (1) – Research