This is a series of articles summing up some of the key points when planning a Google Adwords campaign.

1. Building up a Google Adwords campaign (1) – Research
2. Building up a Google Adwords campaign (2) – Starting the campaign

With the keywords defined, we can start with the setup of the campaign.

I am not actually going over each of the options provided by the Adwords interface, but I provide you with  an initial and fast first start. The Google Adwords documentation is very detailed and it makes no senses replicating that here.

Continue reading Building up a Google Adwords campaign (2) – Starting the campaign